At least 88% of prospective home buyers use the internet as an informational resource during their search. With popular syndication sites such as http://kronovu.com and zillow.com and social media networks, consumers are able to proactively find properties on their own. It doesn’t stop at the computer. 63% of online searches result in a property walk-through.
What do these developments mean for real estate photography? The pressure is on. Agents need photography that stands out and appeals to the ultimate decision makers, home buyers.
The home buying process starts with the click of a mouse and can result in the largest purchase of a lifetime. The first, primary exterior photo is absolutely critical to the sale of a home. When using property search engine websites, the buyer usually narrows the search criteria with elements such as price, location, number of rooms and lot size, so their next click action is based on photography. After clicking on a specific listing, the following interior and additional exterior photographs need to validate the initial click through decision and motivate the viewer to schedule a visit.
Selling homes entails drawing customers to view it. When customers take their time to come out and see a home there is a greater chance that they will purchase it. The trick to draw customers is using real estate photography tips and techniques and making them work for you.
Taking pictures of homes entails more than simply taking out your camera and snapping away. There is a certain art to it and if you can do it well, then you can enhance the best features of a house and increase the chances that someone will view it.
Taking pictures involves using the light to your advantage. There are certain times in the day when the light is perfect for this. Twilight is one of the most popular times to photograph a home because it makes the home and its surrounding area look more appealing. This is the time of day when the sky is a shade of many different colors and it looks almost magical.
During the day the light is very harsh and it could highlight the negative aspects of a home. When the light is fading the home is easy to see but the negative aspects are also more easily hidden. By simply taking photographs at this time, your photos will come out looking even better than you can have imagined. Make sure that your pictures are not too dark, however, as this can make the property appear dark and dreary.
There are certain rooms in the home that appeal to buyers more than others. Photos taken in these rooms make the entire home seem more appealing. When taking photos you should always take them of the best rooms in the house. These rooms often include the main bedroom and the kitchen.
If there is a particularly unique area of the home, you might want to photograph this. Staircases that are elaborately designed and large fireplaces are often very popular and this could be of interest to prospective clients. Balconies and the view from them are another great option for a photograph. These aspects will show the client that the home has a lot to offer them.
Photographing a home can be an art if it is done correctly. You always want to choose the most appealing aspects of it when you take photos. By using these tips you can bring all of the advantages of the home to the fore and you only need a camera to do so.