The Importance of Real Estate Photography – From Clicking to Closing

real_estate_photography_01At least 88% of prospective home buyers use the internet as an informational resource during their search. With popular syndication sites such as and and social media networks, consumers are able to proactively find properties on their own. It doesn’t stop at the computer. 63% of online searches result in a property walk-through.

What do these developments mean for real estate photography? The pressure is on. Agents need photography that stands out and appeals to the ultimate decision makers, home buyers.

The home buying process starts with the click of a mouse and can result in the largest purchase of a lifetime. The first, primary exterior photo is absolutely critical to the sale of a home. When using property search engine websites, the buyer usually narrows the search criteria with elements such as price, location, number of rooms and lot size, so their next click action is based on photography. After clicking on a specific listing, the following interior and additional exterior photographs need to validate the initial click through decision and motivate the viewer to schedule a visit.

Remote Surveillance – Equipment That You Need

wisol-solutions-surveillanceAs technology continues to advance, remote surveillance systems are becoming more popular and more accessible to the public. Not only can people monitor their homes for intruders, they can check up on the babysitter, or the kids, and they can do it anywhere they can find a computer. If you have decided that a remote camera system is the right thing for your home, you will need to decide on what type of setup you want and what type of equipment you will need.

Analog Closed Circuit Television System with Network DVR

One type of system you could install is an analog closed circuit television (CCTV) system. Start by installing analog cameras around your home in key positions. Then connect these by an analog coaxial cable to your DVR or digital video recorder. This is then connected by a local area connection (LAN) to a network switch which is then connected to your computer by the Internet. The great thing about this system is that you can monitor your home from any computer with Internet access. You can also operate the system from any computer and some setups even allow you to monitor both pre-recorded video and live feeds.

Network Video Cameras with Video Servers

Another remote surveillance system you could try is to use video servers. This system employs analog cameras connected by coaxial cables to video servers. These are connected by LAN to the network switch which is connected by the Internet to your PC. In this setup though video management software is required for your computer, but off-site recording is still possible.

Network Camera Systems

This system uses digital cameras that compress the video themselves. These are cameras that are then connected by LAN to the network switch and then the Internet carries the images to your computer screen. The benefits of this system include high resolution pictures to better see what’s going on in the video, more flexibility and the ability to adjust the camera angles and audio remotely.

The basic components for each system are fairly similar, but they all depend on where the video is being compressed, wither in the cameras themselves or through the DVR or video server. You should always determine what your essential surveillance needs are before you invest in a particular system. This will help you decide which setup will best serve your remote surveillance needs and how much equipment you will need to buy.

With surveillance system, you can keep a check on suspicious moving objects with clear visual images, zooming and recording facilities.

Real Estate Photography Tips and Techniques for Bettering Your Business

real-estate-photography-5Selling homes entails drawing customers to view it. When customers take their time to come out and see a home there is a greater chance that they will purchase it. The trick to draw customers is using real estate photography tips and techniques and making them work for you.

Taking pictures of homes entails more than simply taking out your camera and snapping away. There is a certain art to it and if you can do it well, then you can enhance the best features of a house and increase the chances that someone will view it.

Taking pictures involves using the light to your advantage. There are certain times in the day when the light is perfect for this. Twilight is one of the most popular times to photograph a home because it makes the home and its surrounding area look more appealing. This is the time of day when the sky is a shade of many different colors and it looks almost magical.

During the day the light is very harsh and it could highlight the negative aspects of a home. When the light is fading the home is easy to see but the negative aspects are also more easily hidden. By simply taking photographs at this time, your photos will come out looking even better than you can have imagined. Make sure that your pictures are not too dark, however, as this can make the property appear dark and dreary.

There are certain rooms in the home that appeal to buyers more than others. Photos taken in these rooms make the entire home seem more appealing. When taking photos you should always take them of the best rooms in the house. These rooms often include the main bedroom and the kitchen.

If there is a particularly unique area of the home, you might want to photograph this. Staircases that are elaborately designed and large fireplaces are often very popular and this could be of interest to prospective clients. Balconies and the view from them are another great option for a photograph. These aspects will show the client that the home has a lot to offer them.

Photographing a home can be an art if it is done correctly. You always want to choose the most appealing aspects of it when you take photos. By using these tips you can bring all of the advantages of the home to the fore and you only need a camera to do so.